Founding of the free town of the Penedès Historical milestone · Vilafranca del Penedès, Alt Penedès, Barcelona Image of Vilafranca del Penedès, not of the place itself. After the ruin of Olèrdola, the counts of Barcelona promoted between 1108 and 1151 a new settlement beside the course of the old Via Augusta, with tax franchises to attract settlers. Hence the name of villa franca and its role as a comarca market. siglo XII Photo: 19Tarrestnom65 (CC BY-SA 4.0) What to see and do in Vilafranca del Penedès