El Rubicón, primer asentamiento europeo de Canarias Historical milestone · Yaiza, Lanzarote, Las Palmas Image of Yaiza, not of the place itself. In the south of what is now the municipality of Yaiza, the encampment of El Rubicón was established in 1402, the first European settlement in the Canary archipelago and the starting point of the Norman conquest of Lanzarote led by Jean de Bethencourt. Photo: Martin Weinhardt (CC BY 3.0) What to see and do in Yaiza