Iulipa, la Zalamea de la Serena romana Historical milestone · Zalamea de la Serena, La Serena, Badajoz Image of Zalamea de la Serena, not of the place itself. Zalamea de la Serena was known in Roman times as Iulipa, around the year 103 AD; in 1236 the town was conquered by Pedro Yáñez during the reign of Ferdinand III. 1236 Photo: Celiamurillo (CC BY-SA 3.0) What to see and do in Zalamea de la Serena