The 1956 General Plan Historical milestone · Benidorm, La Marina Baixa, Alicante Image of Benidorm, not of the place itself. The mayor Pedro Zaragoza promoted in 1956 a planning scheme that allowed free height in exchange for setbacks and green space around each building. That model of detached blocks separated by gardens explains the vertical silhouette of the city. 1956 Photo: Kolforn (CC BY 3.0) What to see and do in Benidorm