Festivities of Novelda Activity · Novelda, El Vinalopó Mitjà, Alicante Novelda's patronal festival, from 18 to 25 July, honours Santa María Magdalena. Its annual celebration was agreed on 19 January 1866 in thanks for having spared the town from a cholera epidemic, and it includes Moors and Christians parades and the Embajada. Photo: Guías Arco (Public domain) What to see and do in Novelda