Saffron and spices of Novelda Food and drink · Novelda, El Vinalopó Mitjà, Alicante Since the beginning of the twentieth century Novelda has concentrated the packing of saffron and of spices in Spain. Its companies buy, clean and grade the threads, and from here comes a good part of the saffron and the paprika that are exported under a Spanish brand to Europe and America. Photo: WIKIBERPOLO (CC BY-SA 4.0) What to see and do in Novelda