Festivities of la Virgen de las Nieves Activity · Villanueva de la Jara, La Manchuela Conquense, Cuenca Image of Villanueva de la Jara, not of the place itself. The festival of Our Lady of the Snows is celebrated in Villanueva de la Jara around 5 August, with festivities that usually run from the 4th to the 8th or 9th of that month depending on the year. The programme includes cultural events, sports competitions, open-air dances, inflatable castles for children and gastronomic contests. The image of the Virgin, the town's Catholic patroness, is a Gothic carving seated on an armless chair with a pommel in her right hand, venerated in the church of El Carmen. 5 de agosto Photo: Allpe (CC BY 3.0) What to see and do in Villanueva de la Jara